A roadside stand is as common a site in rural America as the lemonade stand is in the city. Whenever someone’s garden produces a surplus of produce the farmers drag out an old table, loads it down with baskets of fruit and vegetables and slaps a for sale sign in front of it. The same roadside stand that you use to sell your extra fruit and vegetables can also be used to sell your excess honey that you’ve collected from your bee hive.
When you are getting ready to set up your roadside stand you need to make sure that you have a sign indicating that you are selling honey. The sign should be simple and clear for vehicles passing by your stand. The letters should be clearly printed with ink or paint that contrasts with the background of the sign.
Make sure that the sign can be easily seen from the road. Keep the writing simple, the sign you are using to advertise your roadside stand is not the place to practice your writing skills. Don’t get cute and draw a picture of a honeybee on your sign, people might misunderstand what you’re selling and think that you are warning them of a potential bee attack or something else off the wall.
Before you set out your honey take a second and examine it. Make sure that the honey has been strained. There shouldn’t be any dirt, clumps of wax or other foreign materials in your honey jars. Take a minute and wipe the outside of the jars with a wet washcloth and remove any spilled honey.
If possible offer your customers different varieties of honey. Give them the opportunity to purchase jars of honey that you extracted from the honeycombs with unique tastes. You may want to have a couple of sampling jars available as well. This way potential customers can taste what they are buying from you.
Also, you should have different size containers of honey available for purchase. Some customers will shy away from purchasing large containers of honey because they are afraid that the honey will crystallize before they have an opportunity to use it. So have a nice mix of sizes of honey available for sale.
Don’t be afraid to market and sale other products with your honey. Feel free to sell flowers, corn on the cob, or potatoes. Different foods, in a variety of colors will give your roadside stand an arm-up compared to the other people just peddling one particular item.
If possible try to establish your roadside stand in a shaded section of your front yard or along a particular route within your town that has a lot of traffic during the day. The shade will make your produce appear fresher and will also encourage customers to stop. If you notice that your products are starting to look old, replace it with fresh fruits and vegetables. If you are selling vegetables don’t be afraid to spray the vegetables with a fine mist of water. The vegetables will look fresher if they are occasionally watered.
The key is to build up your beehives to produce a lot of honey year after year. This will allow you to get out and sale your excess as well as talk about raising honeybees with your customers. Most people don’t have a clue about beekeeping so feel free to educate them on the process of beekeeping.